![]() ![]() Like the reader doesn’t have to read the entire thing in one sitting if they don’t want to. This example from Search Engine Journal brings up that sense of urgency again with the word “need.” By calling this article a “glossary,” these pros make the content seem scannable. Search Engine Journal: “ SEO Glossary: 200+ Terms & Definitions You Need To Know“ But this headline has them questioning if what they’ve always thought could be a lie. The reader may think they’ve been using exclamation points right their whole life. It introduces a defense attorney’s favorite phrase: reasonable doubt. This headline from HubSpot makes scrollers stop and think about their punctuation usage. HubSpot: “ Do You Really Need That Exclamation Point?“ These types of headlines can work well for retail businesses when you want to motivate your customers to purchase. The word “now” intensifies the need to read it immediately, so they waste no more time in the dark on the subject. This headline from OptinMonster creates a sense of urgency by including words like “need” and “now.” The word “need” makes the reader wonder or maybe even worry that there’s information on the topic that they don’t already know. OptinMonster: “ 50 Email Segmentation Tips You Need To Use Now“ Seeing a reference to something familiar may be enough to get your audience to stop the scroll and click on your content. But it also calls back to pop culture, starting off with, “what’s in a name,” part of a famous line from Shakespeare’s Romeo and Juliet. ![]() How could you trust us about writing good headlines if we didn’t create a few of our own? This headline works because it tells you exactly what you’re going to read about when you click the link: parts of a URL structure. CopyPress: “ What’s in a Name?: Parts of a URL Structure“ Here are 35 good headline examples, and why the content creators got the formula right: 1. What can you make them feel about your content topic? Getting a reaction: Play to people’s emotions.Don’t sell something in the headline people can’t find within the content. Being honest: Don’t engage in clickbait.Share the most important information from the beginning. Being Specific: Get right to the point.Understanding your conversion: What do you want people to do after they read your content? Can you persuade them, starting with the headline?.Knowing your audience: What do they like to read? What content are they most likely to click on?.With so many pieces of content available, your headlines are a quick way to capture people’s attention and encourage them to read more about your company’s products, services, or specialties. Good headlines help you draw in your target audience. The Good: 35 Headline Examples and Why They Work The Bad: 5 Boring Headline Examples And How To Make Them Better.The Good: 35 Headline Examples and Why They Work.Today, we’re giving you 40 headline examples, some good and some bad, to show you what works, what doesn’t, and how not to make careless mistakes with your own: Understanding why some headlines work - and why many fall flat - can help you hit the mark more often with your own headlines. In fact, your team might spend almost as much time coming up with the headline for an article or blog post as it takes to write the piece. Writing catchy, effective headlines takes work. ![]()
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